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It’s reported that Taylor Swift sold out on both her concert dates in Chicago’s Soldier Field, home of the Chicago Bears. An estimated 61,500 concert goers packed Soldier Field for the singer’s “Reputation” tour.

According to Billboard’s ranking of top-selling shows, Taylor Swift is the number one spot as the most in-demand touring act this summer. With summer as the height of summer concerts, festivals, events and headlining performances, how can your brand leverage these events for product placement, exposure and add to their memorable music experience??

Imagine this. 61,500 concert goers. It’s safe to say that every single person owns a cell phone or other devices. Imagine your brand reaching all those consumers with promotional products they will take home and continue to use in their daily lives, as well as expose your brand name to their network of friends and family.

It is said that an estimated 85% of consumers who receive a promotional product do business with the brand. That’s 52,275 people! What would your company do with each of those sales? Promotional products still remains to be one of the most important tools in selling your brand, service and/or products and gaining consumer interest and loyalty.

This summer, whether you’re a local food festival, club hosting concerts, sponsoring brand or event venue, use summer events as the perfect opportunity to deliver promotional products for your marketing.

Here are some great ideas for tech promotional products for summer festivals and music events:

Merch Done Right, a blog devoted to premium band merchandise, highlighted five of the best techy products for concerts and festivals. Portable speakers were suggested among the best of the best promotional items – since you can bet that concert goers of fans of good music and top audio.

Also an excellent tech product to have on hand, earbuds are an affordable and fun way for fans to support their favorite band.

These are ideal for multi-day festivals that require passes. Investing in a large batch of event lanyards is a smart and stylish idea.

For your VIP’s, gift them with branded selfie sticks to highlight their favorite summer event with friends.

For evening music events, this Lumiere LED lamp is perfect to light up the beautiful evening filled with music with the crowd and their beautiful multicolored LED lamp to make their music experience more magical.

Resources: https://www.inkhead.com/blog/concert-promotion/